Sameer works as a product head at a well-known life insurance company in India. He's been in the industry for more than a decade. But lately, he's been feeling stuck.
His team had a great idea launch a simple, bundled insurance plan combining health and term life cover, something that would really appeal to young professionals and working families. Everyone was excited: the sales team, the partners, even the marketing team had creatives ready.
But there was one roadblock.
The product, even though it was simple, would take 6 to 9 months to go live.
Every change needed coding. Every change needed testing. And by the time the product would actually be ready, the opportunity would probably be gone.
Sameer wasn't frustrated because the idea was bad.
He was frustrated because the execution was slow .
The Real Problem Behind Delays
Most insurers today have invested in modern front-end systems. But their product setup still depends on rigid backend frameworks. This means even minor changes like adding a new rider or changing eligibility rules require significant IT involvement.
The consequences are familiar
- Strong product ideas are delayed or dropped
- Business teams remain dependent on IT teams
- Time-to-market is lost to slower competitors
- Customers are left with outdated or generic options
For life and health insurance, where personalization is essential, this delay becomes a critical business gap.
What the Market Demands Today
Insurance is no longer just about policies. It is about timing, relevance, and adaptability.
Whether it is a new family looking for bundled protection or a salaried employee seeking flexible benefit options, customers expect timely solutions. Yet insurers often cannot deliver them quickly enough.
The issue is not innovation. It is the lack of speed, control, and configurability.
The Solution: Configure Instead of Code
This is where Nvest NVerse comes in.
NVerse is a no code and low code configuration engine that lets business teams take control of product setup, journey design, and rollout without waiting on dev teams or core system changes.
With NVerse, insurers can
- Launch products in 2 to 5 working days
- Configure term length, riders, maternity cover, OPD, and more
- Build different journeys for different customer types
- Enable EMI options and smart benefits
- Go live across banca, agency, D2C, or mobile in one build
- Push changes live without code or release cycles
Everything is handled through an intuitive suite of configurators including Product, Proposal, Journey, API, UI, and Workflow built specifically for insurers.
What Changed for Sameer
After switching to Nvest NVerse, Sameer's team configured and launched their bundled product in just days.
- Two versions were designed for salaried and self employed customers
- Riders were added as optional based on lifestyle and income
- Distribution was set up across bank branches and digital portals
- No dependency on IT, no backend rewrites, no go live delays
The product not only launched quickly but became one of the highest converting offers of the quarter.
Why This Matters Now
Insurers are no longer judged just by what they offer, but by how fast and flexibly they can deliver it. Today's insurance experience must be digital, personalized, and fast. That requires moving away from legacy timelines and giving control back to business owners.
Nvest configuration-based approach doesn't just save time. It opens doors to innovation, agility, and better customer experiences. Because when you fix the system behind the product, you fix the experience in front of it.