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How We Enabled Smarter Distribution and Real Time Advisory for a Life Insurer?

5 Aug 2025

Overview

Client: A life insurer with a growing portfolio across multiple channels.

Goal: Consolidate fragmented systems into a single distribution platform for faster product launches and better management across business verticals.

Core Challenges
  • Multiple disconnected systems increasing operational complexity.
  • Delayed time to market due to lack of configurability.
  • Limited ability to offer personalized and bundled insurance products.
  • No unified tool to support real time advisory and illustrations.
Solution Requirements
The insurer needed a solution that could:
  • Replace scattered systems with one unified distribution layer.
  • Enable need based advisory and premium suitability checks.
  • Support dynamic combo creation for better product to customer ratio.
  • Offer real time benefit illustrations with adjustable policy and payment terms.
  • Introduce counter offer logic to support flexible underwriting decisions.
Nvest's Nverse Solution
  • Unified Platform Rollout: Consolidated all product journeys and configurations into a single scalable platform.
  • Goal Based Advisory: Delivered premium suitability checks and need analysis directly within the sales journey.
  • Combo Creation Engine: Enabled instant bundling of products based on customer profile to increase personalization and product penetration.
  • Dynamic Counter Offers: Integrated underwriting decisions that offer alternate plan structures in real time.
  • Live Benefit Illustration: Provided on screen illustrations with full control over policy term and premium payment term sliders.
Results
  • Smarter distribution and increased sales productivity across vertical.
  • Higher product flexibility and faster product combinations.
  • End to end control for advisors leading to better customer engagement.
  • Unified system enabled scalability and reduced tech dependency.
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